JO MALONE
Creating an illustration for a niche perfume brand
ABOUT THE PROJECT
The British brand Jo Malone was founded in 1994 and has become one of the most popular and recognizable brands of niche perfumes. Joe Malone, being a famous perfumer, created her brand as a unique combination of fragrances that convey the mood and atmosphere of different eras and countries.
In general, the concept of the Jo Malone brand is to create unique fragrances that reflect the mood and personality of each person. Natural ingredients, simplicity of composition and minimalism of design make the brand's products popular among perfume lovers around the world.
DECISION
I was inspired to create the illustration by the brand's video. In the style of illustration, I wanted to convey minimalism and naturalness.
Color scheme: natural shades, emphasis on details. The accents of the fragrance are a ripe pear and a bouquet of white freesia.
